Or as we like to call it ‘digital hospitality’. Your online presence needs to be an extension of your establishments brand, ethos and personality. Your guests will engage with you online long before they meet with you in person, so we understand how important it is to put your best ‘digital footprint’ forward.
Online marketing encompasses many platforms, (we will focus on the role of Online Travel Agents in another section). We have reviewed many of the online platforms and selected the core assets we feel work best in promoting your establishment online. Each of these platforms form part of a greater objective to drive your guests to your website or a point of conversion, as well as to grow your email database in order to continue to build on the online relationship and further marketing.
It is imperative that a consistent strategy is implemented across all platforms and that these elements work together in enticing, driving bookings and creating an online community of quality followers.